DOUBLE Your Amazon Product Reviews with These Insert Cards

Product insert cards are commonplace in Amazon packages, but often, they’re ineffective and end up discarded. Today, I’m sharing a revolutionary strategy that not only boosts your product reviews but also helps you build a valuable customer email list. This advanced technique transforms ordinary insert cards into powerful tools for engaging customers and encouraging them to engage with your brand long-term.

Why Traditional Product Insert Cards Fail

Traditional insert cards typically thank the customer and ask for a review. However, they lack an incentive for the customer, making them feel one-sided and often leading to the cards being ignored or thrown away.

The Power of Enhanced Insert Cards

My approach redefines the traditional insert card by offering customers something valuable in return for their engagement—a free gift, discount, or special offer. This strategy significantly increases the likelihood that customers will interact with the card and follow through by providing feedback or joining your email list.

Designing Effective Insert Cards

Here’s how to design insert cards that customers won’t ignore:

• Eye-Catching Design: Use bright colors and clear, appealing graphics. Print the offer on both sides to catch the customer’s eye regardless of how they pick it up.
• Valuable Offer: Include a compelling offer such as a discount on their next purchase or a free gift. This incentive should be prominent on the card.
• Easy Interaction: Provide a QR code that leads customers to a specialized landing page where they can claim their offer and provide feedback.

Building a Smart Funnel

A smart funnel guides the customer through a seamless process of engagement and feedback. Here’s how it works:

Step 1: Verification

• Product Confirmation: Ask customers what they bought and their order ID to verify the purchase.

Step 2: Data Collection

• Feedback Solicitation: Inquire about their satisfaction level with options like ‘Satisfied’, ‘Somewhat Satisfied’, or ‘Dissatisfied’.
• Contact Information: Collect their email address for future marketing and to deliver their gift.

Step 3: Review Encouragement

• Frictionless Review Process: Make it easy for satisfied customers to leave a review by providing a pre-filled form that they can simply confirm and submit to Amazon.
• Smart Routing: If a customer indicates dissatisfaction, they can still write a review, but it won’t direct them to Amazon—instead, it’s used internally for your quality control.

Benefits of Using Smart Funnels with Insert Cards

• Enhanced Customer Retention: By offering a tangible return on their time, you increase customer loyalty.
• Email List Building: Collect contact information for future promotions, bypassing Amazon’s restriction on direct communication.
• Increased Reviews: More reviews can improve your product’s visibility and sales on Amazon.
• Quality Control: Direct feedback from dissatisfied customers allows you to improve your product without risking negative public reviews.

Implementing Your Smart Funnel

To create this smart funnel, you can use services like ReviewScanGo or similar platforms which provide:

• Tools to create personalized funnels.
• QR code generation for easy access.
• Compliance with Amazon’s guidelines to ensure your tactics are permissible under their terms of service.

Conclusion

By transforming your approach to insert cards, you can turn a mundane touchpoint into a powerful tool for engagement and growth. Remember, the goal is to provide value to the customer, which in turn enhances their interaction with your brand, leading to more reviews and a robust email list. This method ensures your insert cards never end up in the trash again, but instead, work to build lasting relationships with your customers.